Rules and documents

How Valeria works for you, in plain words: what you can and can't do, what you pay, the deadlines, and the full documents.

In short

Your conduct

  • Keep your license current, give true information about you and the properties, and respect the owner's choice of agent.
  • Anyone you meet through Valeria is worked through Valeria for 12 months: no deals on the side to skip its fees.
  • Contact details you get here are only for that property or project. Never resell, share or add them to lists.
  • Breaking these rules can mean suspension or removal, a note on your profile and a penalty (amount set in the final agreement).

What you pay

  • Free test drive: full Valeria Pro at no cost until November 11, no card. That day you choose your plan; if you don't continue, your listings stay published on the free plan.
  • Founding members: the first 100 agents to sign up, from today or on the event day, get Valeria Pro free for 6 months, counted from November 12.
  • When an owner chooses you and you accept: MXN 500 + IVA for homes up to MXN 1,000,000 and rentals (MXN 500), MXN 1,500 + IVA above. Your first client is on us.
  • Never a commission: Valeria charges no percentage of your deals.
  • If the home doesn't sell in 6 months, your next match is free. Invite a colleague: when they pay their first fee you get a free match.
  • Valeria Pro MXN 249 + IVA a month (optional): your whole catalogue on your website, your own domain, unlimited AI, campaigns, sending to other networks. Founding members: 6 months free.
  • Free plan: your website shows 10 of your own listings; 3 AI photo reviews / presentations a month; 3 active buyer briefs.
  • Pro unpaid 15 days: a notice; 30 days: back to Free. Nothing is deleted.

Owners and your listings

  • The owner chooses first. When they choose you and you accept, you represent them on Valeria for 90 days; they can end it earlier.
  • To publish: at least 15 photos (1200 px or more), a description of 200+ characters, no phone numbers or emails in it (buyers write through Valeria). The facade photo is never shown.
  • Every 30 days we ask "¿Siguen disponibles?". No answer in 7 days: hidden. At 60 days a warning; at 90 days your site listings are archived (never deleted).
  • Report every closing in Cierres within 10 days of signing. A listing marked sold without a closing is checked after 14 days, and the owner is asked.

Working with other agents

  • Originating agent: if your client switches agent and closes with them within 12 months, that agent owes you 25% of their commission (provisional).
  • Shared pool: you publish the commission and the buyer's agent share; a buyer the other agent registers and who confirms by email is protected for the published term.
  • Developments: register a buyer, the buyer confirms by email, the developer sees they came with you. The commission is between you and the developer.
  • Valeria records and notifies these shares; it never collects or handles commissions.

Your networks and website

  • Imported listings show on Valeria only if you turn it on and confirm the owners authorized you. Buyers' questions go to your CRM; no match fee on those.
  • One home, one listing: if the same property is already on Valeria it shows once.
  • Brand services (Pro): website built for you MXN 1,490 once, domain MXN 590 a year, email MXN 79 a month per mailbox, domain + email package MXN 100 a month. All + IVA.

The amounts and deadlines on this page are the ones the system applies today. The full documents prevail.